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Omniture Expands Patent Portfolio With Purchase Of Nine Patents From IBM


OREM, Utah – Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, announced the recent purchase of nine patents from IBM related to inventions and technology in the Web analytics, business optimization and behavioral targeting area. With these new additions, Omniture’s internal patent portfolio now includes 14 issued patents and 44 patent applications pending.

In addition to Omniture’s internal patent program, the company entered into a license agreement with NetRatings, Inc. during the quarter ended March 31, 2006, under which NetRatings licensed to Omniture worldwide rights to its entire patent portfolio of 78 U.S. and foreign patents and patent applications. Omniture remains the only major solution provider in the Web analytics industry to have licensed these assets from NetRatings. With this added portfolio, Omniture owns or has direct license to a total of 136 patents and patent applications.

“We are pleased to have been able to acquire pat

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Did You Know?

There is a time limit on patent protection.

For applications filed on or after June 8, 1995, utility and plant patents are granted for a term which begins with the date of the grant and usually ends 20 years from the date you first applied for the patent subject to the payment of appropriate maintenance fees. Design patents last 14 years from the date you are granted the patent. Note: Patents in force on June 8 and patents issued thereafter on applications filed prior to June 8, 1995 automatically have a term that is the greater of the twenty year term discussed above or seventeen years from the patent grant.

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Small Business Concern

Definition:
For purposes of small entity determination per MPEP 509.02 - any business concern meeting the size standards set forth in 13 CFR Part 121 to be eligible for reduced patent fees.

Pro Se

Definition:
Used to designate an independent inventor who has elected to file an application by themselves without the services of a licensed representative.

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